Lombard International Assurance offers finance solutions for UHNWIs. This is a B2B2C proposition - contact with clients is indirect, brokered through through partners, so most of the communication is directed at them. (Although all materials have been designed so that they are palatable to the client audience if they should happen to see them.
With Calling Brands, I worked on the brand development and verbal identity, creating detailed guidelines and a bible of compliance-approved copy that could be repurposed for different applications. This included a partner brochure (that might also be read by potential clients) along with ads and content for the website.