Like all brands, the truth behind them is in the brand and the people who created it. By asking the right questions, we drew out the truths behind the brand and clarified its positioning and tone of voice against the competition.
Joules approached me to help them develop their brand. This coincided with a rapid growth in business and the client wishing to consolidate the brand before things got our of hand. Working with the core client team, we took them through a series of workshops that got the heart of the brand which we then developed into a brand essence and brand handbook.
Creating a consistent tone of voice was key, along with sharing the brand story in a memorable way.
The brand has consistently and successfully applied this approach to great effect of the past few years.
"Ed's work on pinning down our brand essence and helping us to develop our brand book has been invaluable. His approach cuts straight to the heart of an issue, through a creative and challenging process. Ed has a wealth of experience, and a network of contacts that together offer a solution to any business problem that you throw at him."
Georgina Kirby - Marketing Director, Joules Ltd