Gaggel will revolutionise the way we protect everything from our mobile devices to our cars and homes. It's the future of insurance.
As a start-up, it was important the client clearly expressed what the brand stood for and why it existed to VCs. I came up with the idea of 'Connected Cover' and with the team, created a brand and verbal identity that brought Gaggel to life, ensuring the brand was taken seriously by potential investors.
The brand is now running a soft launch in Bristol and the South West.
"I really enjoyed working with Ed in building the brand for Gaggel. As a startup in the archaic and slightly boring industry of Insurance, we really wanted to get the message across to the customers that we had a fresh and innovative approach. Ed brought that out in the style of communication and language used in our website and brand book. Whether you have a start-up or you what to rebrand an existing business, Ed is your man."
- Ralph Hazell, Founder, Gaggel