To the untrained eye, Crossrail looks like a big, muddy hole in the
ground. In fact it's one of the largest infrastucture projects in Europe. Working with Calling Brands, we've changed people’s view. Visually the brand lacked focus and clout, disappearing in a sea of construction blah. The agency created a compelling new purpose - Moving
London Forward. Visual ID was developed to bring the idea to life. I developed the Verbal ID and we ran a brand workshop to get the team on board. We also developed comms - these are a selection of hoardings that appear on sites across the capital.