Lottie is a new doll brand, launched at the London Toy Fair in January. I pitched to Arklu to help them develop the brand story, positioning and tone of voice, as well as design and graphic elements for the brand.
The tone of voice required careful handling. I successfully separated the parent brand voice from Lottie's own voice - each aimed to deliver different information and to appeal to mothers and their children without jarring or compromising the communication.
The design work fed into the packaging, exhibition stand, website and literature. I also wrote and recorded a brand song for the commercial with Richard Northen at Richard James Music.