Freelance Strategic Brand writer, Copywriter and Creative Director
Ed works with clients to find the right words and ideas to express their brand strategy, and how the brand speaks and communicates in any medium.
Ed is here is to help your brand communicate in the most powerful, persuasive and engaging way possible. Whether you’re looking at creating or refreshing your brand strategy, finding a tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, he makes every word count. His broad experience and deep expertise sit at the sweet spot where brand consultancy and communications meet. He’s a good listener and quick to understand your business, brand and tone of voice issues. He takes that understanding and thinks about ways to help you tell persuasive, memorable stories about your brand through big, engaging ideas that flex seamlessly across multiple touchpoints.
Ed's work falls into three main areas:
BRAND STRATEGY – Ed believes in creating joined-up thinking for brands. He’s helped numerous companies clarify and then communicate their brand strategy and purpose in guidelines or campaigns, as well as steering their brand and verbal identity.
TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is fundamental to Ed’s practice. He worked as Head of Verbal Identity at a brand consultancy for four years and is skilled in finding and executing the perfect tone for a brand.
BRAND WRITING & COPYWRITING – everything Ed does is focused on words. He has created brand guidelines and integrated communications for start-ups and multinational brands and everything in between. He’s a digital native who understands how to communicate in any medium.
His work has won a shelfful of awards and nominations from the Campaign, Cannes Lions Direct, Caples, D&AD, DMA UK, Epica, The Marketing Society and the Smart Awards. He’s been a judge at D&AD, Campaign awards, the DMA and ISP.
If you'd like to discuss a project or have any questions, Please email me directly, give me a call or use the contact form.
mobile: +44 (0)7786 517 297 email: email@example.com